After the New Owner Purchased a Fully Equipped Yogurt Factory

Multiple Choice

After the new owner purchased a fully equipped yogurt factory, it took a yogurt master a year and a half to come up with the perfect formulation for Chobani Greek Yogurt. The most likely stage of the new-product process during which this time was spent is

A) development.
B) market testing.
C) idea generation.
D) screening and evaluation.
E) business analysis.