Multiple Choice
Leona hates carrying a camera with her on vacations.If she only knew of the existence of the ½" thick Logitech pocket digital camera that easily fits in any pocket! For Leona,the Logitech camera is a(n)
A) shopping product.
B) convenience product.
C) specialty product.
D) unsought product.
E) discretionary product.
Correct Answer:

Verified
Correct Answer:
Verified
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