One of the Eight Primary MARKETING-RELATED Reasons for New-Product Failure

Multiple Choice

One of the eight primary MARKETING-RELATED reasons for new-product failure is __________.

A) skipping steps in the new-product process
B) pushing a poorly conceived product too early into the market
C) no economical access to buyers
D) not learning from past new-product failures
E) not understanding the legal definition of newness.