Multiple Choice
The Walt Disney Company carefully markets two distinct Winnie-the-Poohs; one is the original line-drawn figures on fine china sold at Nordstrom and the other is a cartoon-like Pooh on polyester bed sheets sold at Target.This is an example of
A) mass customization.
B) one product and multiple market segments.
C) price discrimination.
D) a "Tiffany/Walmart" strategy.
E) psychographic market segmentation.
Correct Answer:
Verified
Correct Answer:
Verified
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