When Procter & Gamble Introduced Crest Toothpaste,the First Fluoride Toothpaste,it

Multiple Choice

When Procter & Gamble introduced Crest toothpaste,the first fluoride toothpaste,it was intended for use by children and was therefore given a child-appealing bubblegum flavor.Sometime later,the same basic formula was given a fresh,minty flavor to appeal to adults.What marketing strategy did P&G use in this example?

A) product segmentation
B) market expansion
C) product differentiation
D) usage segmentation
E) psychographic segmentation