Multiple Choice
A recent study by the Aberdeen Group analyzed which segmentation bases were used by the 20 percent most profitable organizations of the 220 surveyed.Which segmentation base did these organizations use most?
A) behavioral
B) psychographic
C) geographic
D) demographic
E) product
Correct Answer:

Verified
Correct Answer:
Verified
Q4: Which marketing program strategy does a firm
Q12: Small athletic shoe manufacturers such as Vans
Q32: Positioning that involves competing directly with competitors
Q53: Which of the following statements regarding segmentation
Q59: When Ann Taylor,a well-known retailer of sophisticated
Q67: All of the following would be a
Q157: Which of the following is an example
Q167: Name Maker is an online company that
Q191: The Zappos segmentation strategy is based on<br>A)offering
Q215: All of the following are psychographic segmentation