Multiple Choice
Name Maker is an online company that sells high-end gift wrapping that can have custom slogans or names printed on it, such as the name of a person celebrating a birthday or a couple who is getting married. This made-to-order gift wrapping is priced from $24.95 to $32.95 per 12-foot roll. This is an example of
A) family branding.
B) mass customization.
C) synergistic marketing.
D) "Tiffany/Walmart" marketing.
E) specialty customization.
Correct Answer:
Verified
Correct Answer:
Verified
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