-The Parthenon,shown in the Photo Above Evokes Strong Feelings from Consumers

Multiple Choice

-The Parthenon,shown in the photo above evokes strong feelings from consumers in Greece and is referred to as the "holy rock." As a result,marketers must be mindful in accessing the meaning of this __________ when developing marketing programs to reach consumers of that country.

A) cultural symbol
B) anthropomorphic code
C) back translation
D) semantic representation
E) civil analysis