Cross-Cultural Analysis Refers to the Study of

Multiple Choice

Cross-cultural analysis refers to the study of

A) the subgroups within the larger, or national, culture with unique values, ideas, and attitudes.
B) the set of values, ideas, and attitudes that are learned and shared among the consumers of a country.
C) similarities and differences among consumers in two or more nations or societies.
D) buying behaviors within a given nation to identify similarities and differences.
E) buying behaviors within a given nation that links a person's actions to the cultural group with which he or she identify most.