Question 1

Asian Americans who are conversant in English,highly educated,hold professional and managerial positions,and exhibit buying patterns very much like typical American consumers are referred to as __________.

Accepted Answer

A) socialized 
B) upper class 
C) nonassimilated 
D) subcultured 
E) assimilated

Question 2

-VALS creates profiles of people based on their primary motivation and resources.In the VALS framework above,"B" refers to

Accepted Answer

A) Ideals. 
B) Achievement. 
C) Self-Expression. 
D) Survivors. 
E) Innovators.

Question 3

Define consumer socialization.

Accepted Answer

The answer of Define consumer socialization....

Question 4

The fear of physical harm,the size of financial outlay required to buy the product,product performance,and even the lack of approval of friends are can all contribute to

Accepted Answer

A) consumer angst. 
B) cognitive dissonance. 
C) purchase anxiety. 
D) perceived risk. 
E) consumer cynicism.

Question 5

An example of a public source of information consulted during an external search would include

Accepted Answer

A) People magazine advertising. 
B) Consumer Reports magazine. 
C) a sales person at the Apple Store. 
D) your brother-in-law. 
E) a point of purchase display at Target.

Question 6

Febreeze is an odor-controlling spray that is manufactured by Procter & Gamble.When Febreeze was introduced,a few people in a chat room stated that the product was harmful to house pets.Though untrue,unfortunately the rumor spread.If P&G had not been convinced it would be a very successful product,it would have dropped Febreeze from its P&G product line as a result of

Accepted Answer

A) negative word of mouth. 
B) a lack of back translation. 
C) cultural insensitivity. 
D) consumer ethnocentrism. 
E) poor opinion leadership.

Question 7

The information search stage clarifies the problem for the consumer by: (1)suggesting criteria to use for the purchase; (2)__________; and (3)developing consumer value perceptions.

Accepted Answer

A) evaluating particular products 
B) selecting the type of purchase outlet 
C) establishing a purchase timeline 
D) minimizing cognitive dissonance 
E) yielding brand names that might meet the criteria

Question 8

Name the five situational influences that affect the consumer purchase decision process.

Accepted Answer

The answer of Name the five situational influences that affect...

Question 9

The objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as

Accepted Answer

A) temporal states. 
B) antecedent states. 
C) information sources. 
D) evaluative criteria. 
E) the consideration set.

Question 10

If McNeil Consumer Healthcare uses the same brand name for different products such as Tylenol Cold & Flu and Tylenol P.M.based on behavioral theory,this strategy is an example of

Accepted Answer

A) selective comprehension. 
B) selective retention. 
C) stimulus generalization. 
D) stimulus discrimination. 
E) routine problem solving.

Question 11

Stephan was happy with his newly purchased laptop.It had all the features he wanted,and was really fast with a great display for his gaming.In addition,the $1,200 price tag was reasonable.The same day he took it out of the box,he noticed a newspaper advertisement for a similar computer,on sale for only $1,000.Suddenly,Stephan began to doubt his purchase decision,and worry that maybe he hadn't gotten such a good deal.He was most likely experiencing

Accepted Answer

A) limited problem solving. 
B) cognitive dissonance. 
C) selective discord. 
D) product conflict. 
E) product uncertainty.

Question 12

What does lifestyle mean and why is it important to marketers?

Accepted Answer

The answer of What does lifestyle mean and why is...

Question 13

Word of mouth refers to

Accepted Answer

A) advertising or public service announcements that rely solely on auditory or voice messages to reach an organization's target market. 
B) subjective,often negative,misconceptions that are passed from one person to another as the result of selective perception. 
C) the influencing of people during conversation. 
D) the intentional spreading of false information about a competitor's new product just prior to launch to harm its sales. 
E) casual or unconstrained conversation or reports about other people or offerings,typically involving details that are not confirmed as being true.

Question 14

EHarmony claims to be the world's most trusted online dating website.Its appeal is to satisfy consumers' __________ needs.

Accepted Answer

A) physiological 
B) personal 
C) interaction 
D) social 
E) psychological

Question 15

Danilo has decided to purchase a new video game console and plans to call several friends for the latest information about alternative brands and options.He has few concerns about the purchase but wants a quick rundown of the most important 
aspects to consider.In making his decision,Danilo seems likely to engage in which of the following problem solving variations?

Accepted Answer

A) limited problem solving 
B) extended problem solving 
C) routine problem solving 
D) alternative problem solving 
E) integrated problem solving

Question 16

How would consumers who purchased a new and innovative Nike LeBron X basketball shoe for $315 try to reduce any cognitive dissonance they feel?

Accepted Answer

A) limit their information search to an internal one 
B) minimize problem solving involvement 
C) read ads for the new basketball shoe even after the purchase has been made 
D) conceal the product purchase from others 
E) If the shoe is comfortable and gives the requisite support,there will be no cognitive dissonance.

Question 17

Individuals who exert direct or indirect social influence over others are referred to as

Accepted Answer

A) decision makers. 
B) achievers. 
C) innovators. 
D) buzz managers. 
E) opinion leaders.

Question 18

In behavioral learning,a __________ is the action taken by a consumer to satisfy a drive.

Accepted Answer

A) cue 
B) demotivator 
C) motivator 
D) response 
E) stimulus

Exam 4: Understanding Consumer Behavior