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    Marketing The Core Study Set 4
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    Exam 4: Understanding Consumer Behavior
  5. Question
    Popularity Created by Consumer Word of Mouth Is Called __________
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Popularity Created by Consumer Word of Mouth Is Called __________

Question 22

Question 22

Multiple Choice

Popularity created by consumer word of mouth is called __________.


A) hype
B) buzz
C) propaganda
D) socialization
E) spin

Correct Answer:

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