Marketers Use Three Approaches to Try to Change Consumer Attitudes

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes, (2) changing the perceived importance of attributes, and (3) __________.

A) reinforcing the consumers' sense of self-confidence in making wise purchase decisions
B) adding new attributes to the product
C) refocusing a consumer's attention from one attribute to another
D) actively educating consumers about the product's competitive advantages
E) denigrating the attributes of competitors' products