The Five Roles of Individual Family Members in the Purchase

Multiple Choice

The five roles of individual family members in the purchase decision process are

A) membership group,aspiration group,opinion leader,decision maker,and user.
B) sustainer,experiential,belonger,emulator,and achiever.
C) opinion leader,influencer,decision maker,purchaser,and user.
D) information gatherer,influencer,decision maker,purchaser,and user.
E) need driven,inner directed,outer directed,opinion leader,and decision maker.