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    Marketing The Core Study Set 4
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    Exam 4: Understanding Consumer Behavior
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    If a Fraternity or Sorority Wanted to Attract New Members,it
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If a Fraternity or Sorority Wanted to Attract New Members,it

Question 7

Question 7

Multiple Choice

If a fraternity or sorority wanted to attract new members,it should focus on people who view its current members as a(n) __________ group.


A) membership
B) aspiration
C) dissociative
D) reference
E) involvement

Correct Answer:

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