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    Exam 1: Marketing: Creating and Capturing Customer Value
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    In Addition to Attracting New Customers and Creating Transactions, the Goal
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In Addition to Attracting New Customers and Creating Transactions, the Goal

Question 94

Question 94

Short Answer

In addition to attracting new customers and creating transactions, the goal of marketing is to ________ customers and grow the company's business.
encourage
entertain
retain
recognize
educate

Correct Answer:

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