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    Exam 1: Marketing: Creating and Capturing Customer Value
  5. Question
    ________ Is the Set of Benefits a Company Promises to Deliver
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________ Is the Set of Benefits a Company Promises to Deliver

Question 99

Question 99

Short Answer

________ is the set of benefits a company promises to deliver to its consumers to satisfy their needs.
A money-back guarantee
Low pricing
Good customer service
A value proposition
An attribute

Correct Answer:

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