Stew Leonard, Owner/operator of Supermarkets, Reacts Adversely to Losing a Single

Short Answer

Stew Leonard, owner/operator of supermarkets, reacts adversely to losing a single customer sale.He feels that this amounts to losing the entire stream of future purchases that a customer is likely to make if he or she remains in the area.This is an illustration of ________.
share of customer
market share
profitability
customer lifetime value
market share maintenance