AmazonCom Leverages Relationships with Its 35 Million Customers by Offering

Short Answer

Amazon.com leverages relationships with its 35 million customers by offering them music, videos, gifts, toys, consumer electronics, and office products, among other product items.Based on previous purchase history, the company recommends related CDs, books, or videos that might be of interest.This helps Amazon.com capture a greater ________.
value proposition
customer ownership
share of customer
social network
customer base