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    Marketing Study Set 4
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    Many Companies, Such as WestJet Airlines, Take an Outside-In Perspective
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Many Companies, Such as WestJet Airlines, Take an Outside-In Perspective

Question 74

Question 74

Essay

Many companies, such as WestJet Airlines, take an outside-in perspective. How do such companies address their customers' desires?

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Outside represents consumers while insid...

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