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    Exam 10: Pricing: Understanding and Capturing Customer Value
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    Companies Involved in Deciding Which Items to Include in the Base
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Companies Involved in Deciding Which Items to Include in the Base

Question 118

Question 118

Short Answer

Companies involved in deciding which items to include in the base price and which to offer as options are engaged in ________ pricing.
product bundle
optional-product
captive-product
by-product
skimming

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