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    Exam 10: Pricing: Understanding and Capturing Customer Value
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    The Fact That a Hot Dog Costs Five Times More
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The Fact That a Hot Dog Costs Five Times More

Question 119

Question 119

Short Answer

The fact that a hot dog costs five times more at Disneyland than at Costco is an example of ________.
allowance pricing
captive-product pricing
penetration pricing
segmented pricing
promotional pricing

Correct Answer:

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