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    Principles of Marketing Study Set 1
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    Exam 5: Buyer Behaviour: Understanding Consumer and Business Buyers
  5. Question
    Two Characteristics That Are Especially Important in Influencing an Innovation's
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Two Characteristics That Are Especially Important in Influencing an Innovation's

Question 67

Question 67

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Two characteristics that are especially important in influencing an innovation's rate of adoption are relative advantage and compatibility.

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