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    Exam 7: Segmentation, Targeting, and Positioning
  5. Question
    When Firms Use Symbols, Colors, or Characters to Convey Their
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When Firms Use Symbols, Colors, or Characters to Convey Their

Question 13

Question 13

Short Answer

When firms use symbols, colors, or characters to convey their personalities, they are using ________ differentiation.
image
people
company
reputation
subliminal

Correct Answer:

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