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  3. Study Set
    Principles of Marketing Study Set 7
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    Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    Niche Marketing Offers Smaller Companies an Opportunity to Compete by Focusing
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Niche Marketing Offers Smaller Companies an Opportunity to Compete by Focusing

Question 3

Question 3

True/False

Niche marketing offers smaller companies an opportunity to compete by focusing their limited resources on serving niches that may be unimportant to or overlooked by larger companies.

Correct Answer:

verifed

Verified

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