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    Principles of Marketing Study Set 1
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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    LaGrange Florists Segments Markets into Groups of Nonusers,ex-Users,potential Users,first-Time Users
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LaGrange Florists Segments Markets into Groups of Nonusers,ex-Users,potential Users,first-Time Users

Question 33

Question 33

True/False

LaGrange Florists segments markets into groups of nonusers,ex-users,potential users,first-time users and regular users of its flowers and services.This firm uses usage rate as the segmentation approach.

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