Multiple Choice
The department store,David Jones,claims superior quality,performance and style.The owners provide the most upscale products and services and charge a higher price to cover the higher costs.What type of positioning does David Jones use?
A) more-for-the-same
B) more-for-more
C) repositioning
D) the-same-for-less
E) more-for-less
Correct Answer:
Verified
Correct Answer:
Verified
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