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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    In Evaluating Different Market Segments,a Firm Must Look at Three
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In Evaluating Different Market Segments,a Firm Must Look at Three

Question 59

Question 59

True/False

In evaluating different market segments,a firm must look at three factors: segment size and growth,segment structural attractiveness,and company objectives and resources.

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