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    Principles of Marketing Study Set 2
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    Exam 8: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    Because Cruise Ships International Currently Has Limited Financial and Personnel
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Because Cruise Ships International Currently Has Limited Financial and Personnel

Question 31

Question 31

True/False

Because Cruise Ships International currently has limited financial and personnel resources,it should avoid concentrated or niche marketing until resources are again substantial.

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