Multiple Choice
Which of the following statements illustrates why stereotypes should be avoided when using age and life cycle segmentation?
A) Old women love to shop; young women love it more!
B) Most 10-year-old boys are mischievous.
C) Some 70-year-olds use wheelchairs; others play tennis.
D) The majority of 20-year-olds have to work.
E) Most couples start families when they are in their twenties.
Correct Answer:

Verified
Correct Answer:
Verified
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