According to the Five-Step Model of the Marketing Process, the First

Multiple Choice

According to the five-step model of the marketing process, the first step in marketing is ________.

A) capturing value from customers to create profits and customer equity
B) constructing an integrated marketing program that delivers superior value
C) engaging customers, building profitable relationships, and creating customer delight
D) understanding the marketplace and customer needs and wants
E) designing a customer-driven marketing strategy