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    Exam 1: Marketing: Creating Customer Value and Engagement
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    Many Leading Business and Marketing Thinkers Are Now Preaching the Concept
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Many Leading Business and Marketing Thinkers Are Now Preaching the Concept

Question 39

Question 39

Multiple Choice

Many leading business and marketing thinkers are now preaching the concept of "shared value" which recognizes that ________ needs, not just economic needs, define markets.


A) functional
B) marketing
C) individual
D) societal
E) physical

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