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    Marketing Study Set 1
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    Exam 1: Marketing: Creating Customer Value and Engagement
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    Customer-Perceived Value Is Defined as a Customer's Evaluation of the Perceived
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Customer-Perceived Value Is Defined as a Customer's Evaluation of the Perceived

Question 37

Question 37

True/False

Customer-perceived value is defined as a customer's evaluation of the perceived difference between all the benefits and all the costs of a market offering relative to those of competing offers.

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