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    Exam 10: Marketing Channels: Delivering Customer Value
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    A Firm That Uses Direct Marketing Would Most Likely Sell
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A Firm That Uses Direct Marketing Would Most Likely Sell

Question 100

Question 100

Multiple Choice

A firm that uses direct marketing would most likely sell its products through ________.


A) one marketing intermediary
B) big box retailers
C) large wholesalers
D) multiple intermediaries
E) the company Web site

Correct Answer:

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