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    Marketing Study Set 1
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    Exam 12: Engaging Consumers and Communicating Customer Value: Advertising and Public Relations
  5. Question
    John Deere's Sales Force Working with Lowe's, Home Depot, Independent
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John Deere's Sales Force Working with Lowe's, Home Depot, Independent

Question 32

Question 32

True/False

John Deere's sales force working with Lowe's, Home Depot, independent dealers, and other channel members to promote their products to final consumers is an example of a push promotion strategy.

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