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    Marketing Study Set 1
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    Exam 12: Engaging Consumers and Communicating Customer Value: Advertising and Public Relations
  5. Question
    The Aim of ________ Is to Make Ads and Brand
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The Aim of ________ Is to Make Ads and Brand

Question 36

Question 36

Multiple Choice

The aim of ________ is to make ads and brand content so engaging or useful that people want to watch them.


A) branded entertainment
B) advertainment
C) social advertising
D) subliminal advertising
E) infotainment advertising

Correct Answer:

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