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  3. Study Set
    Marketing Study Set 1
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
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    Most Firms Begin the Strategic Planning Process by Developing Detailed
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Most Firms Begin the Strategic Planning Process by Developing Detailed

Question 22

Question 22

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Most firms begin the strategic planning process by developing detailed marketing and departmental plans that support a company-wide plan.

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