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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
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    A Strategy for Company Growth Through Starting Up or Acquiring
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A Strategy for Company Growth Through Starting Up or Acquiring

Question 25

Question 25

Multiple Choice

A strategy for company growth through starting up or acquiring businesses outside the company's current products and markets is called ________.


A) vertical integration
B) market development
C) diversification
D) market penetration
E) product development

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