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    Exam 4: Managing Marketing Information to Gain Customer Insights
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    The Objective of ________ Research Is to Gather Preliminary Information
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The Objective of ________ Research Is to Gather Preliminary Information

Question 57

Question 57

Multiple Choice

The objective of ________ research is to gather preliminary information that will help define the problem and suggest hypotheses.


A) descriptive
B) exploratory
C) causal
D) corrective
E) experimental

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