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Vernon Inc

Question 72

Multiple Choice

Vernon Inc. would like to set the best price for a new product. The firm conducts an experimental study by selling the new product at two different prices in two different locations keeping other factors constant to see if a lower price results in better sales. This is most likely an example of ________ research.


A) exploratory
B) descriptive
C) causal
D) focus group
E) ethnographic

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