Multiple Choice
Which of the following is true of question formats in questionnaires?
A) Closed-ended questions allow respondents to answer in their own words.
B) A scale question is an example of an open-ended question.
C) Open-ended questions allow respondents to choose among the best answer options available.
D) Closed-ended questions are difficult to evaluate when compared to open-end questions.
E) Open-ended questions are useful in exploratory research to find out what people think.
Correct Answer:
Verified
Correct Answer:
Verified
Q63: Marketing research can be collected by mail,
Q64: Secondary data consist of information collected for
Q65: A firm has a huge amount of
Q66: The questionnaire is the most common research
Q68: Describe the components of a marketing information
Q69: Differentiate between the three types of marketing
Q70: A practice called _ allows marketers to
Q71: Briefly compare the three different types of
Q72: Vernon Inc. would like to set the
Q103: Compare and contrast closed-ended questions and open-ended