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    Exam 4: Managing Marketing Information to Gain Customer Insights
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    Information Collected from Commercial Online Databases or Through Internet Search
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Information Collected from Commercial Online Databases or Through Internet Search

Question 28

Question 28

Multiple Choice

Information collected from commercial online databases or through Internet search engines are examples of ________ data.


A) primary
B) secondary
C) first-hand
D) experimental
E) ethnographic

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