Kathy Jenkins Is Planning to Conduct Research on Consumers' Personal

Multiple Choice

Kathy Jenkins is planning to conduct research on consumers' personal care routines. Since the questions are likely to be personal and sensitive, Kathy wants to select a contact method that will encourage respondents to answer honestly. Which of the following contact methods is most likely to best serve Kathy's purpose?

A) mail questionnaires
B) telephone interviews
C) individual interviews
D) focus group interviews
E) online discussions