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    Exam 4: Managing Marketing Information to Gain Customer Insights
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    Marketing Research Can Be Collected by Mail, Telephone, Personal Interview
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Marketing Research Can Be Collected by Mail, Telephone, Personal Interview

Question 8

Question 8

Essay

Marketing research can be collected by mail, telephone, personal interview, or online. Discuss the advantages of each contact method.

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Mail questionnaires can be used to colle...

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