Brooke's Boutique Plans to Launch a New Clothing Line

Multiple Choice

Brooke's Boutique plans to launch a new clothing line. For this purpose, the firm first conducts a survey to understand its target audience and identify the demographics of potential buyers. It then conducts experimental research to test whether customers associate discounted prices with lower product quality. Which types of research has the boutique employed in this case?

A) exploratory followed by causal
B) exploratory followed by descriptive
C) descriptive followed by exploratory
D) descriptive followed by causal
E) causal followed by descriptive