Which of the Following Is True About Customer Relationship Management

Multiple Choice

Which of the following is true about customer relationship management (CRM) ?

A) It eliminates the need for primary research.
B) It minimizes the need for costly marketing analytics.
C) It relies on the use of exploratory and causal research.
D) It consists of sophisticated software and analytical tools.
E) It excludes data on existing customers to focus on potential customers.