Multiple Choice
A shoe company's ads feature the members of a popular country music band. Product sales increase significantly among the band's fans. From the fans' viewpoint, the band is a ________.
A) membership group
B) reference group
C) laggard
D) subculture
E) late-majority adopter
Correct Answer:
Verified
Correct Answer:
Verified
Q87: Business-to-business e-procurement lowers purchasing costs and reduces
Q88: A small increase in consumer demand can
Q90: The buying center consists of key decision
Q91: Which of the following statements about buying
Q93: The business buying process tends to be
Q94: Which of the following is the first
Q95: A marketing firm has been assigned the
Q96: _ refers to the unique psychological characteristics
Q97: A child in the United States is
Q155: A consumer's behavior is influenced by social