Multiple Choice
Which of the following statements about buying centers is true?
A) The buying center is not a fixed and formally identified unit within a buying organization.
B) Roles in the buying center are specified in the organizational chart of a firm.
C) The CEO of an organization is always the decision maker in a buying center.
D) An individual's role in a buying center does not change with time.
E) All buying centers involve formal participants.
Correct Answer:

Verified
Correct Answer:
Verified
Q86: People use the same products and services
Q87: Business-to-business e-procurement lowers purchasing costs and reduces
Q88: A small increase in consumer demand can
Q90: The buying center consists of key decision
Q92: A shoe company's ads feature the members
Q93: The business buying process tends to be
Q94: Which of the following is the first
Q95: A marketing firm has been assigned the
Q96: _ refers to the unique psychological characteristics
Q155: A consumer's behavior is influenced by social