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    Exam 5: Understanding Consumer and Business Buyer Behavior
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    What Is the Most Important Consumer Buying Organization in Society
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What Is the Most Important Consumer Buying Organization in Society

Question 68

Question 68

Multiple Choice

What is the most important consumer buying organization in society?


A) leading adopters
B) the family
C) membership groups
D) reference groups
E) aspirational groups

Correct Answer:

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