Multiple Choice
Devon is in the market for a new car. She is seriously considering either a Honda Civic or Toyota Corolla because they both have excellent quality and safety ratings and are comparable in price. Devon is in the ________ stage of the buyer decision process.
A) evaluation of alternatives
B) need recognition
C) information search
D) purchase decision
E) postpurchase behavior
Correct Answer:

Verified
Correct Answer:
Verified
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