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Lilly's, a Furniture Retailer, Sells Low-End Furniture and Accent Pieces

Question 98

Multiple Choice

Lilly's, a furniture retailer, sells low-end furniture and accent pieces that are targeted toward lower-income consumer groups. Lilly's most likely segments the consumer market based on ________ variables.


A) demographic
B) psychographic
C) universal
D) geographic
E) behavioral

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